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    Graphic Design Essentials 2 Days | 12 hours | $825 PLUS TAX

    Great design doesn't happen by accident. Over two days, you'll study the techniques professional designers use to create newsletters, brochures, posters, and logos -- learning how to take a strategic idea and turn it into something that actually works visually. No prior design experience required. Prerequisite: proficiency in either Adobe InDesign or Adobe Illustrator

    Think Like A Creative Pro

    • » understanding brands: why some work and others don’t
    • » the design process
    • » the creative brief
    • » research: the competition, the target market, etc.
    • » brainstorming
    • » thinking outside the box
    • » techniques to broaden your creative thinking
    • » creating a mood board to refine your ideas
    • » creating a brand personality
    • » presenting your ideas effectively

    The Designer’s Toolbox (the building blocks of design)

    • » using InDesign, Illustrator, or Publisher
    • » typography fundamentals
    • » types of type: typefaces & personality
    • » alignment
    • » contrast
    • » white space
    • » hierarchy & composition
    • » the rule of thirds
    • » the grid system
    • » basic colour theory
    • » choosing colours
    • » choosing images
    • » putting it all together